Since the first recording of AIDS in the early 1980s, one would expect that more people would become aware of the disease, and at the same time, would take safety precautions with their actions.
Numerous ad campaigns have been launched here and abroad in an attempt raise awareness regarding HIV/AIDS. But how effective were these campaigns? Some of these ads have even received mixed reviews. From being controversial to being way over the top, what's your take on these ads?
AIDS makes us equal.
This French campaign stands out since most people are big fans of superheroes. It's easily noticeable, and a true attention-grabber. The message conveys that HIV/AIDS makes us all equal. No one is excused no matter what our status in life is. Neither Superman nor Superwoman is even safe.
The ad struck me personally because as a nurse for more than three years, and a running enthusiast as well, I never thought that I would get infected as I have always looked and felt healthy. Again, no one's safe anymore.
Each time you sleep with someone, you also sleep with his past.
This Canadian ad of Bristol-Myers Squibb was executed by BleuBlancRouge. This ad was chosen by the company to raise public awareness of risky sexual practices.
If the past is interfering with your relationship: check-your-lovelife.ch
1. No intercourse without a condom.
2. No sperm or blood in the mouth.
This is a campaign by the Swiss Federal Office of Public Health and the Swiss AIDS Federation. Check-your-lovelife.ch is an online site which provides basic information on HIV/AIDS, and it also contains their group's archive of previous ad campaigns.
AIDS is a Mass Murderer.
These German ads on AIDS was condemned by European HIV charities when they were released in 2009. The video and poster ads featured the lookalikes of Adolf Hitler, Saddam Hussein, and Joseph Stalin . It initially shows blurred clips of a couple having sex. Before the end of the clip, the man is then revealed to be Hitler, and a tag line is flashed: AIDS is a mass murderer.
But of course, the tag line refers to the fact that nearly 30 million people died from AIDS-related causes since the beginning of the epidemic.
References:
advertolog.com
eurokulture.missouri.edu
oddee.com
Scary. But sometimes, we need to get scared a bit para mag-comply. Dapat may ganito ding klase ng ads sa pilipinas.
hi tom! people have different opinions about this. i was told by somebody in twitter that some ads posted here provoke fear, which is not good daw. personally, abstinence is not realistic. so maybe, for me, condom use is really necessary.
Great Blog! These pictures are hard to come by and your take on them is educational and informative! Thanks!
Mario
Hi Mario! Thanks for the compliment. I'm glad you enjoyed reading this entry. :-)
This is so true... im 16 and im advocate of anti-hiv and safe sex. My sister is my reason.. i never did the "deed" or should i say yet, but its better if we start teaching the youngster with this kind of ads...
-sed m.
Very true. Please continue with your advocacy as it will surely help lots of people, particularly the youth. Thank you for that. :-)
Nice ads! Well done for great research! I love reading your blog and really appreciate your advocacy of spreading information and education about HIV and AIDS.
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